As I write this it’s ten days off my five year anniversary for this blog and I’ve been ambling along without any real direction here for that time. Sure I’ve done things along the way and my blog has grown but I still don’t have any clear direction.

If my blog were a roadmap I’d have one major road with some minor roads and lots of little roads off them, some of which would be dead-ends. The main road would be the blog itself, the minor roads would probably be the categories within this blog that I contribute to the most and the dead-ends would be little things I start doing that I stop for various reasons.

I wrote recently about feeling a need for my own business. I keep thinking of things that I could possibly do but all I really want to do is develop this blog. But to do that I can’t keep ambling along dead-end roads.

Then along comes Problogger with a challenge to build your blog in 31 days. Heck, why not I say. I can’t say that I will do my ‘homework’ every day but so long as the tasks don’t take too long I’ll give it a go.

The first challenge is to have a go at writing an elevator pitch. This is very much first draft and if my more regular readers have anything to add, or any other comments, please feel free to do so.

“Semantically driven is a largely personal blog written in an engaging and honest style, where you will read about what life is like as a working, sole parent to one child, and you’ll also go on a photographic journey as I take photos to feed my artistic habit. Recently I started reviewing products that my readers might like because I believe in word of mouth marketing more than businesses marketing fluff.”

I’d like to revisit this pitch at the end of the 31 days to see if it’s changed at all. I’m sure it will – first drafts are just that.

I do have an idea that I hope to ‘launch’ as part of this blogging challenge. If anyone puts their hand up to be guinea pigs I’d love to test it on a few people.