I want to share some useful and interesting reading I’ve come across this month. Note, some of the links are from further back but still relevant. There’s a strong content strategy theme here.
It takes a lot of effort to create great content so try to repurpose the content you do create. This article shows different methods of repurposing content, the process, and different content types.
How to create a content strategy
There’s 652 steps in this ‘how to’ guide for creating a content strategy. Don’t let that put you off. It’s broken down into four major steps.
Crafting a killer content strategy
Notes from a conference outlining seven key points to creating a content marketing strategy.
How to create a social media content strategy
There are 26 tactics here to strengthen your social media content strategy and you could give each one of them a go one at a time so it’s not so overwhelming. There are some good tips here though. For example, replicating your brand across platforms.
A content strategy case study
I would love to combine my love of fashion with a job in content strategy. Here’s how Modcloth have done it. I’ve bought from Modcloth and one of the things I like about their site is their user content. People buy their products and then go back to the site and review them, and some upload images of themselves wearing their purchases. User-created content. It seems to really work for Modcloth. I wonder if they’re opening up in Australia?
Have you got any useful links to share?